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muthe rambuwani

Nickname: 'GEKKO'

Young African Game Changer


Born in JHB South Africa

Serial entrepreneur, Strategist with an endearment for infonomics.



Professional details

Current Position(s)

Channel Manager: Strategic On-Line Channels | African Bank
2012 - present

Accounting, Banking and Finance

To develop, manage and drive credit activities (sales and services)  to existing and new customers via African Bank’s  on-line channels, which includes the following key activities:
• Developing the on-line channel business plan with the strategic intent of positioning on-line channels as a stand-alone credit delivery channel for Bank
• Designing the on-line channel’s (i.e. multi-channel environment) CVP components in conjunction with the broader Bank CVP design. Key credit value chain areas of focus for on-line channel sales are origination, fulfillment and activation.
• Leverage departmental analytical resources to develop MIS for monitoring of channel plan.  
• Ongoing measurement and implementation / amendment of activities in collaboration with key stakeholders (business partners) to maximize achievement of agreed channel objectives.
• Develop and manage business partner relationships
• Ensure channel compliance with African Bank risk, audit, compliance and legal requirements


Digital marketing manager | African Bank
2012 - present

Accounting, Banking and Finance

•Devising strategies to drive online traffic to the company website.
•Tracking conversion rates and making improvements to the website.
•Developing and managing digital marketing campaigns
•Utilising a range of techniques including paid search, SEO and PPC.
•Overseeing the social media strategy for the company.
•Managing online brand and product campaigns to raise brand awareness.
•Managing the redesign of the company website.
•Improving the usability, design, content and conversion of the company website
•Responsibility for planning and budgetary control of all digital marketing
•Evaluating customer research, market conditions and competitor data.
•Review new technologies and keep the company at the forefront of developments in digital marketing.


Previous Position(s)

Product & channel manager | African Bank
2011 - 2012

Accounting, Banking and Finance


CreditCard BI/MIS Specialist | African Bank
2008 - 2012

Accounting, Banking and Finance

Responsible for ABIL's creditcard Business Intelligence & Reporting.


Data & Statistical Analyst | African Bank
2008 - 2008

Accounting, Banking and Finance


Data &statistical analyst | Group Credit | AFRICAN PHOENIX INVESTMENTS LTD

Accounting, Banking and Finance

Educational history

Tertiary

London Metropolitan University

2004 - 2008

Bsc(Hons)Computer Science - Computer Science

London Metropolitan University

London

Bsc(Hons) - Information science

Microsoft Corporation

Seattle, United States of America

Microsft Certified Business Intelligence Specialist - BI

Qlikview

Certified Qlikview Developer - Qlikview BI

Achievements

Shortlist and nomination

Standard Bank Rising Star Awards | 2014

The Rising Star Awards publicly recognise inspirational and passionate individuals who have a capacity for achievement and success.The Rising Star Awards are business-sector (rather than profession) specific, and encompass a gamut of different professions. A stringent assessment process is followed, culminating in panel interview with leading talent and industry specialists, to identify stars. All steps in the process are monitored to ensure good governance, integrity and rigour are applied and that high standards are adhered to.

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